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Poll: 75% See Web as Most Trusted Source for Lasik Research

New survey shows websites not affiliated with a specific company or practice preferred.

Internet Lasik Research

More people are trusting Internet research to make medical decisions.


SAN FRANCISCO, Calif., July 24, 2007  -- A new study shows that Lasik consumers are going online for health information in increasing numbers. They favor general health information websites and specific procedure-focused sites rather than healthcare company sites.

The survey, conducted by Woburn, Mass.-based Prospectiv, shows that of the 800 nationwide consumers who responded to the online poll June 20-22, 54% favor general health Web sites and 37% prefer specific issue-focused sites, such as sites about Lasik.

"Consumers want to go online to get information and they're doing it now more than ever," says Jere Doyle, president/CEO of Prospectiv. Educational e-newsletters, health-focused Web sites and micro-sites focused on specific ailments have proven very effective in this regard.

Prospectiv's 2007 Consumer Preference Index poll also reveals that 75% view the Internet as their most trusted resource for ailment and drug treatment-related information, followed by broadcast media (15%) and magazines (10%).

Respondents also shared their frequency of conducting online health-related research. While the majority (40%) said that they had conducted online research only two times or less during the past six months, 33% reported research frequency of at least once a month, followed by every other month (27%).

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